we’ve created an entirely new segment.

Milkbath Hair & Scalp Spa is at the forefront of an untapped market with our innovative concept.   

  • The global hair & scalp care market is currently valued at $81 billion.

  • 1 in 2 people are currently experiencing scalp issues.

  • The hair & scalp care market is expected to reach $151.7 billion by 2030.

  • Your scalp ages 6x faster than your face.

  • The hair & scalp care market expected to expand at CAGR of 6.4%.

the beauty industry’s next big focus

the media have their eyes & ears on this exciting new market.

“Scalp care is the new skin care. Brands, retailers & salons are betting big on this category, as scalp care has become a hot topic. Head spa salons & services are starting to pop up across the country.”

Emily Burns, WWD / BEAUTYINC, April 2023

“The race to dominate the scalp-focused hair category is heating up: scalp care is surging as new treatments, products & celeb faces flood the market.”

Lexy Lebsack, Glossy.co, July 2024

“We spend a fair amount of time taking care of the skin on our face. Our scalps, on the other hand, tend to get a whole lot less love. But the truth is, the area deserves some TLC. Especially because maintaining a healthy scalp environment is key to growing healthier hair.”

Emma Stessman, Today.com

“We’ve seen an explosion of products targeting scalp health in various ways, from sensitive scalps to dandruff control and those that enhance the scalp microbiome,” says Sadaf Razi, the retailer’s senior beauty editor.”

Brittney Rigby, The Guardian, February 2024

  • “My hair has always been very thin & hasn’t been able to grow past a certain length. After my treatment I noticed EXTREME improvement. My hair is now the longest it has been & the healthiest. Highly recommend!”

    ~ Olivia H.

  • “The atmosphere is relaxing & the design is top notch. The same feeling you get at a world-renowned upscale spa but with more authenticity.”

    ~ Alisa C.

  • "Insanely relaxing! This spot is a gem. Not only do they listen thoroughly to your hair needs, but they also really know their stuff & help build a customized treatment based on what your scalp needs. I almost fell asleep on the massage table it was so relaxing!! I can’t wait to go back again."

    ~ Lindsey C.

  • “I walked in stressed & walked out on cloud nine. I was immediately calmed when I entered into this beautiful & tranquil space. Highly recommend if you need to treat yourself to some self-care.”

    ~ Tara E.

  • “Loved my visit! I have psoriasis on my scalp so I’m always a little nervous about scalp treatments. But this was incredible. From the camera view of your scalp & assessment of the best treatment to the relaxing environment, it was amazing! If you have any sort of hair issue like dry scalp, psoriasis, oily hair or hair loss, you need to come here! The space is very inviting & the treatment is wonderful!”

    ~ Sofia B.

  • "I have been twice now and love the Milkbath experience. The environment is stunning! I honestly think my hair has been so much better since going."

    ~ Vicky M.

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